The Intermediary – March 2026 - Flipbook - Page 11
RESIDENTIAL
Opinion
in a market that
guidance
Data source: Barclays January Property Insights
Seing clear expectations and
exploring alternatives can help reduce
the financial and emotional impact
of failed transactions, while keeping
cases moving in a market where even
modest percentage gains maer.
59% of Gen Z buyers planning
to purchase in 2026 have
already saved what they
considered a significant
amount for a deposit
75% of detached owners believing
their property has increased in value
since purchase, compared with 58% of
flat owners.
Greater London is the exception,
where flats represent 55.5% of
completions due to cost and supply.
In Scotland, flats account for 27.3%
of purchases, above the national
average of 11.8%.
On average, Gen Z savers have put
aside £19,442, compared to £25,760
among all hopeful buyers
Energy efficiency
Household costs are also influencing
decision-making. Utility spending
rose by 4.4% year-on-year in January.
In response, 18% of homeowners say
they are considering a move to a more
energy-efficient property.
Affordability discussions are
widening, with buyers looking beyond
headline mortgage rates to total
monthly outgoings.
Gen Z expects to add
another £8,998 to their
savings in 2026, while the
national average is £11,023
Energy Performance Certificate
(EPC) ratings, insulation standards
and access to green mortgage products
are becoming a more prominent part
of the conversation.
Focused on houses
Property type trends are consistent
with wider market data.
Semi-detached and detached
homes account for the majority of
Barclays mortgage completions across
most regions.
Confidence in value growth is also
stronger among house owners, with
78% of semi-detached owners and
In some markets, soer flat demand
may create opportunities for buyers
prepared to weigh up price and longterm plans, as recent commentary has
also suggested.
Intent into action
Overall, the report points to a
market with improving confidence
but persistent friction. Renters are
more positive. Product availability is
supporting higher LTV borrowing,
yet chain instability, regional
affordability gaps and rising running
costs continue to influence behaviour.
Providing structure where the
process feels uncertain, helping clients
Traditional barriers to
homeownership are easing,
indicated by smaller deposits,
consistent demand for more
affordable properties, and a
growing preference for higher
loan-to-value (LTV) mortgages
assess risk alongside opportunity, and
keeping affordability
discussions grounded in both
mortgage payments and wider
household costs will be key.
Momentum is building, but
converting that intent into successful
completions will rely on steady,
well-informed advice and careful
case management. ●
