The Intermediary – December 2025 - Flipbook - Page 44
The Interview.
Avamore Capital
Jessica Bird speaks with Adam
Butler, sales and marketing director at
Avamore Capital, about the lender’s
evolution, and how it is helping
developers take their next steps
dam Butler started his
career as a regulated broker,
working in an estate agency,
before moving on to tackle
the lending side, with early
roles at Vida Home Loans
and Hampshire Trust Bank.
During this time, he built
up his expertise in specialist finance, including
across the bridging and complex buy-to-let
(BTL) sectors.
When Covid-19 hit and the world – and
market – was in turmoil, Butler added to the
upheaval with his own move, joining Avamore
Capital in April 2020.
At the time, the business comprised about
12 people, and Butler says that while it might
have felt like “a bit of a risk” taking this step
into a smaller, younger business than he was
used to, he could see that “their passion was
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The Intermediary | December 2025
for the future, and growth […] that was what
really sold me.
“I thought, ‘these are people I can learn from,
I can grow with, and the business itself has
huge potential’.”
During his time so far at Avamore Capital,
Butler has progressed from relationship
manager up through the the ranks, to eventually
take a role as a director and board member in
January of this year.
He also continued to expand his specialist
nous, and found a particular “home” within
development finance.
The Intermediary sat down with Butler, now
sales and marketing director, to discover how
that passion for growth and innovation that
kept it going through the pandemic has taken
Avamore Capital to new heights, what it is doing
to support development clients in a difficult
market, and what the next challenges might be
for 2026.
Strategic evolution
Despite the challenge of changing jobs at
the height of the market’s Covid-mandated
shutdown, Butler says “growth has always
been a key part of my progression,” and that
the pause in mortgage market activity in fact
created an opportunity.
Rather than launching straight into the hustle
and bustle of business as usual, the calm in the
eye of the storm in those first months provided
a chance to recoup and assess.
Butler explains: “It gave me the time to build
relationships without that pressure of deal flow,
and actually that was important for me.
“We kept working, we still lent throughout –
leverage, pricing and appetite changed, but we
never actually closed our doors.
“We know what we’re good at, we know what
we like, and we’ve stuck with that throughout
all the different challenges we’ve faced.”
Since then, Butler says that “operational
efficiencies” have been a key part of Avamore
Capital’s evolution.
To this end, the business is currently
finalising the launch of its own platform, to be
implemented in early 2026, incorporating AI
and automation. While tech and streamlining is
important, this, Butler asserts, is not an exercise
in removing the human touch.
