Automotive Business Magazine – Q3 2026 – Digital edition - Flipbook - Page 42
MEE T T H E D E A L E R
LIPSCOMB GEELY
We also carry out annual staff
reviews, which is important, especially
with cost of living and inflation rises.
We are a big business, but small
enough to be reactive. When and where
we need to change or fix something, we
are able to come together.
Is technology changing the
way you sell cars?
We are actively looking at AI, not
to replace but to complement our
consumer offering and journey. There
is no 'silver bullet' with AI – the motor
trade is still very much a ‘people buy
from people’ business.
Car apps are also a real benefit.
The ability to book services and set
electric charging routines, plus 'over the
airwaves' software updates, all benefit
the overall customer experience.
We are looking at ways we can use
technology to support our staff and
make their lives easier. Ensuring that
everyone is still doing their job and can
use tools like AI to relieve some of the
mundane or repetitive tasks.
What makes a successful
sales team in today’s
market?
We find a lot of the skill sets in
hospitality, for example, are transferable
and a great attitude is the one desirable
factor when looking for successful
people. With the right attitude the rest
can be taught and learnt.
Looking ahead, what is the
direction of travel for your
dealership?
Our people, customer focus and
our processes are super important
for any growth ambition – coupled
with great products and good
manufacturer relationships.
Strong leadership and our own
financial commitment as a family to
invest in our future make me both
proud and confident to move our
business forward.
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AUTOMOTIVE BUSINESS
Q3
Q2 2026
