Automotive Business Magazine – Q3 2026 – Digital edition - Flipbook - Page 28
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Genesis GV60 Pure
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T
here was a time when buying a luxury
car was a simple affair. You picked
Germany, you picked a badge, and you
picked exactly how loudly you wanted
the world to know you’d done well.
That era is over, and the Genesis GV60
is Exhibit A.
Genesis, in case you haven’t been
paying attention, is Hyundai’s luxury
arm. The GV60 is its smallest electric car, and it
feels less like transport and more like a deliberate
lifestyle choice. My friends and my wife all thought
I’d turned up in a Porsche.
Inside the cabin
The looks are only half the story. Things really
come alive once you climb in. We have to start
with the crystal sphere, which is not a sentence I
expected to write about a Hyundai crossover.
When you start the car, a crystal-like ball
on the centre console flips over to reveal the
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AUTOMOTIVE BUSINESS
Q3 2026
gear selector. It serves no functional purpose
whatsoever beyond making you grin like an
idiot every time you set off, and frankly, that is
reason enough.
Everything else delivers, too. The fake brushed
steel, the leather stitched seats, the layout. It is
properly thought through and looks expensive in a
way that makes you want to drive it.
The screen sweeps across the dash with big,
clear icons and is easy to navigate. There is
one slight catch: the gear sphere on the centre
console. Immediately in front of it sits a control
knob for the screen. The two are very similar to
the touch. I may have tried to change something
on the screen and instead put the car into neutral
while moving. That is operator error, but worth
knowing about.
On the road
Does it drive as well as it looks like it should?
Pretty much, yes. It is set up a touch firmer than
