ABM Q4 - Flipbook - Page 18
Interview
Mitsubishi
Milly Standing speaks with Alex Sheward, head of
sales at Mitsubishi Motors in the UK, about the
brand’s British comeback
M
itsubishi is an
established name
in the UK, known in
particular for servicing
a demographic of
tradespeople, such as
the farming community,
utility companies, and
self-employed drivers.
In 2021, it made the call to stop vehicle
sales in the UK, using that time to
consider its relaunch into the market,
re-establishing a new car sales operation
with dealers and customers.
Automotive Business Magazine sat
down with with Alex Sheward, head of
We have the
advantage of
being a really
well-established
and highly
trusted brand,
with decades of
heritage in the UK”
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AUTOMOTIVE BUSINESS
Q2 2026
sales at Mitsubishi Motors in the UK, to
discuss this comeback, and the brand
has maintained its UK customer base
the hiatus.
The comeback
Since 2021, despite its decision to step
back from the sales market, Mitsubishi
has supported both owners and dealers
through its aftersales operations, aiming
to maintain a close connection to both
groups. This aimed to ensure that when
it introduced its new vehicles to the
market, it would have a solid place to
start from. As a result, Mitsubishi never
entirely disappeared from the UK. Since
