ABM_1 - Flipbook - Page 14
Q&A
Easee
How did you get to where
you are today?
I'm a software engineer by trade. I've
spent about half of my career in scaleups and start-ups, and about half of it in
technology corporates.
I've worked across a wide range of
different industries, including medical
devices, biotech, aerospace and defence,
industrial automation, lots of platforms
that combine both software and
hardware. When I came across Easee,
I was intrigued by the market primarily.
First, it was not one that I had worked
in before, and I loved the idea of being
able to actually make an impact on the
green energy transition. Second, I was
interested in the actual product portfolio
and offering that they had, which is best
in class – it looks great, it’s easy to use,
and it’s reliable.
Since taking over as CEO in June 2024,
my mandate has been to bring Easee to
a growth trajectory, to make sure that
we're the leaders in the market, and that
our platform is future-proof and really
does help move the needle on reducing
our dependency on fossil fuels. That’s
what we're all about.
How does Easee’s product
offering work?
So, we developed smart chargers and the
software infrastructure that allows those
chargers to operate across fleets as well
as residential homes.
What smart charging means is that
our devices are 4G-connected, so we
can monitor and operate them remotely.
We can do remote diagnostics and
preventative maintenance, we can find
and troubleshoot issues, and in most
cases avoid the need for an engineer to
actually visit on-site.
We address a number of different
segments. Residential segments – both
houses and multiple dwelling units, like
blocks of flats – and the commercial
sector, which includes semi-public
14
AUTOMOTIVE BUSINESS Q4 2025
Jessica Bird speaks with
Anthony Fernandez, CEO at
Easee, about the changing
charging landscape
charging as well as fleet. So, we have
a portfolio that covers all of those use
cases. The software infrastructure
that supports it is a cloud-based
infrastructure that can be accessed by
our selected partners as well as our own
internal support team.
This not only allows us to maintain
the asset base of chargers, but it also
allows us to tap into grid balancing
requirements that vary from country to
country. It also means that our users
can schedule their charging to optimise
their electricity bills – charging when
prices are lower. Ultimately this whole
platform, particularly for fleet operators,
is designed to reduce the total cost.
One of the reasons that Easee has been
so successful is that our products are
one of – if not the – easiest to install.
We have a solution called Easee Ready,
which means that for large installations
with multiple chargers you can do all
the pre-wiring in one go, but you don't
actually install the charger until you're
ready or you need it. That's a subtle
difference, but really helpful when you're
planning and developing large-scale
projects. That means you don't need to
bring back another installation company.
You’ve done the electrical installation,
and then when you're ready to actually
activate those charges, it’s literally
just plugging it in. That site’s active,
connected to the cloud and offers all the
functionality of smart charging.
It's massively popular with
property developers as well as
infrastructure planners.
Is there a difference between what
is on offer to fleets compared with
residential charging?
There are two main differences. One is
that the hardware that can support the
number of charges on a circuit is much
higher in a commercial setting. There's
more advanced power electronics,
more robust reliability and certification
standards that we need to pass.
